predictioNN

LESSONS LEARNED

Working on projects you believe in is crucial to making good work! Contributing to a company, like PredictioNN, that is working to make data science accessible to students and practitioners is fulfilling as a designer.

PROCESS

The process began with research and ideation sessions to better understand what the owner was hoping the logo could communicate about the company. We quickly landed on a friendly and playful owl character because it is easily identifiable and relatable to students. The owl character also has high potential to be integrated into future branding, animation, and outreach materials to expand with the company.